Why can’t I stop my sugar cravings?

July 25, 2020

 Last week I created a survey asking women the following question:
🤔What’s your n.1 question about your relationship with food?

It’s no surprise that cravings, in particular sugar cravings, showed up consistently in the results and it’s something I hear again and again.

My personal experience
I remember in my teens being prescribed a diet where I was not allowed to eat any sugar in the form of chocolate and cakes/treats for 4 weeks, with the promise that after that I could’ve slowly introduced them back into my diet. 
The logic behind was that 4 weeks would have been the right amount of time for my body to eliminate my cravings, let me lose some weight and be back on track with sugar for the rest of my life (SURE!!).
What I recall most about that experience was the intense and obsessive thinking about sweets and the fact that those 4 weeks seemed to last like a year. I spent the time I was awake just thinking about buying and eating a cake, a bar of chocolate or an ice cream. It was a torture. And I remember giving in and buying some sweets and eating them when nobody could see me. 
Have you ever experienced this?

What you resist persists
The old saying goes: What you resist persists.
I think that’s what happens when we learn to categorise some foods that give us pleasure as bad or forbidden. We try to resist eating them. It’s a pattern of many diets and weight-loss programs. 
And the more we resist, the more our mind will go there and the more we will want of that food to compensate for the wait. Then, when we give in we feel ashamed and we withdraw from others for fear of the judgment we might get.
There are many different angles we can look at sugar cravings. 

Maybe this one is new to you and it’ll give you some food for thought. Or maybe you’re very familiar with it and it might reinforce your opinion that sugar is not the enemy if you learn not to put a label on it and to include it in your day without the restriction mindset.
In both cases, if you find yourself craving sugar in the evening, try with asking yourself:
💭 Have I learnt to label sugar a certain way?
💭 Have I spent the rest of the day resisting something in particular?
💭What’s my craving trying to tell me?

Have a great mindful day!


PS: Need help to find freedom from food rules and bring back some balance in your relationship with food? Book a free discovery call with me to learn how we can work together!


Written by Donatella Porceddu

I am a registered psychologist and life coach specialised in binge and emotional eating, body kindness, and mindful eating. I empower women to become the best version of themselves through my comprehensive approach, which combines personal coaching and psychology, leveraging my client’s strengths and building around their opportunities.

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If you have any questions, reach out to me today. I’ll be more than happy to connect with you and see how I can help.

Donatella Porceddu Psychologist & Eating Coach specialised in Binge Eating, Overeating, Emotional Eating, Food freedom, anti-diet approach. 1:1 support through my Make Peace with Food program.

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